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B2C Copywriting

is the most recognisable form of copy.  Business to Consumer copy is what we all receive in the post or via our E-mail every day.


The majority of businesses cater to the public or the consumer; you and I.  We write copy that pertains to these individuals.

The hardest part of writing copy to people is to find out what makes them tick.  You need to know exactly what your customer is thinking, what their needs or desires are and then, cater to those needs.  That is what makes a successful campaign.

We spend a lot of time on research for our clients product.  Why would the customer want to buy this product. We literally have to get inside the customer's head.

Once we figure out the customer, we can then structure an offer that shows them the benefits of buying your product or service.

It is not your actual product that the customer is buying, it is what that product or service will do for them!

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"...Charles told me that he could help me sell my properties in Quebec, Canada. He set up the website copy and wrote advertising copy for me to send out. I have sold out one subdivision already, and the second is 65% gone..." Robert Edwards - Rouge River Properties, Mt. Tremblant, Quebec, Canada

... The advertisement that Irishcopywriters did for my restaurant, The Fort, gave us an extra boost in sales and now there is a 2 week waiting list to eat here. Having had my own advertising agency, I know professional copywriting when I see it." Sam Arnold- The Fort, Morrison Colorado

"...My Ironman supplement sold 6896 bottles at $39.95, using a special PS at the end of the sales letter. Irishcopywriters knows how to close the deal..." Dr. Martin Smith, Orlando, Florida


" ...My client in Hong Kong wanted a web copy promotion for a new diet. Irishcopywriters delivered it on time and in budget and talked my client out of ideas that would have not worked as well."- Sarah Claire, Delhi, India

"...Using Irishcopywriters to promote my dental service was a new concept for me.
I had no idea what copy writing was, but I have known Charles & Lily for over 20 years, so I decided to let them try. I am glad I did! My sales were so good in the past 2 years that I built a new clinic and hired other dentists to help me out!"
Dr. Willie Hugo
, Cavite City, Philippines



Mission Statement

“Create high quality copywriting within designs that "work." Deliver solid copywriting & design services for the client to help them accelerate toward their business objectives - faster, easier, and with clear advantage.”