Do you know how to get your Small Business to compete with the "Big Boys"?
You have to advertise like one!
In the best of times, you need to advertise to get customers. How well you do that will mean
the difference between surviving or not. It is especially true right now.
Most small businesses believe that they cannot afford to hire a marketing agency...and in most
cases you would be right.
I'm going to tell you a secret.
Most of the "advertising" companies out there, really don't have a clue what makes a good ad or how
to help their customers market their business and get brand recognition. They have a lot of overhead, charge
a lot of money and don't have any accountability. These are the agencies that the "Big Boys" use.
All you have to do is take a look at the state of advertising on the tv. I mean,
really look at it. Come on, an over-the-hill, used to be pop star, with no shirt
on, selling car insurance? Someone obviously thought that was cute! Or how about the ad
for chocolate candy that has cars racing down an airport runway, chasing a plane. What has that got
to do with chocolate?
You can bet that the clients paid a ton of money to some fancy agency to come up with those
ads! If they don't work, then the agency says, " Sorry, give us some more money and we will try
If you have a small business, you cannot afford to keep trying,
until they get it right. You need results and you need them now.
I know how hard it is to make a business successful. I have had several successful
businesses, (and several failures). The difference was learning how to market them myself. I didn't
especially want to do it, but after spending a fortune on "experts" that didn't bring in the customers, I had to
learn or go broke.
If you have the time, I would suggest you do the same...if not, then let me help you.
I know that you probably think that it is going to cost you too much to put together an advertising
campaign. I did too. But let me ask you this...can you afford not to advertise?
Whether you’re promoting an idea, product, service, or policy, you’ve got something
important to say. We're here to help you solve your communication problems, when you need our
I'm going to give you the benefit of my experience here. If you want to become
successful and not only compete, but DOMINATE the market, here is all you need to do:
Analyze what you are currently doing
Find improvements to your existing ads or website
Explore how to achieve significant increases in traffic
Decide how to get "Brand Recognition"
Find out how to set up your presence on the internet
Learn how to use Social Marketing
Set up a linking strategy to get page rank
Write articles to get free traffic to your site
Set up a blog and post to it regularly
Set up an e-mail capture page and offer an enticement to get visitors to give you their
Set up an auto-responder that automatically sends info to your customers for follow up and
If you can accomplish these items, your business will be well ahead of most of your
- You have neither the time, resources, nor desire to develop the expertise
you’d need to tackle the project yourself.
- You have bigger or more important things to do than write copy, design copy,
or deliver the specific job you have in mind (in other words, you’d rather delegate part or all of a
- You’re looking for an objective, expert opinion and/or team
then, by all means, feel free to contact me for help. Just send me an email by clicking below.
Maybe you are looking for a direct response copywriter, or someone with SEO
experience to update your website. Need a B2B copywriter, for direct mail or web copy or to write
your e-mail and autoresponder series? Could be you have a new catalogue that you need to get out or just
someone to make your existing ads sizzle. Whatever the task, you need Irishcopywriters.
Our focus on you, the customer, stems from how we expect to be treated when hiring
someone. As we do, you likely seek a professional who’s honest, devoted to his/her craft, and cooperative. Someone
knowledgeable, reachable, and willing to listen--someone who respects your perspective, time, and money.
To that end, I look forward to being of help to you and your business.
Charles Baldwin - Freelance Copywriter